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March 30, 2017

4 Ways to Make Sure Your Church Website is Ready for Easter

UPDATE 2018: Check out our expanded list of 9 Things for Your Church to Check Before Easter!

It's not long before Easter will be here! Here are 4 ways to make sure that your church website is ready for Easter visitors:

1. Map and Directions: This is one of the most important pieces of information a new visitor needs, so it's best placed on your front page—or make sure you have a clear link on the front that takes visitors to that information. If you have a website with Online Church Solutions, you already have access to a Top Slidedown Panel. This feature clicks from the top of every page on your website, automatically creating a Map from your map location, a Contact section for phone, email and physical address, plus a third section that can be used for Service Times, a brief Welcome, or whatever information you'd like people to easily access.
   
   
2. Update Contact Info: Nothing is more frustrating to a visitor than to use a contact method or information and it doesn't work. Take a moment to review your website with fresh eyes regarding phone numbers, email addresses, and even old information (Christmas Cantata?). Click on links within your website to make sure they do what they're supposed to do, and send a test email through your Contact or other forms to make sure a visitor contact is being received by the right email address in your church.
   
   
3. Place Special Service Times on the Front: Make sure your visitor can easily find out when the Good Friday Service times are by giving that information a prominent place on the front of your website.
   
   
4. Consider a "What to Expect" Page: If your church doesn't already have one, a "What to Expect" page can be a helpful way for visitors to your church feel comfortable about attending your services. Explaining dress attire, style of worship or even where to park gives people the confidence to attend your service without feeling awkward. Need some inspiration? Check out this Visitor Page from one of our churches, Greenwood Baptist Church in South Carolina.

Bonus suggestion: Our Keyword Texting Tool could be a great way for you to easily direct people to receive more information by texting a simple word, such as VISITOR.